If you want your cleaning company to grow, you need to get clients. But attracting and keeping clients can be difficult, especially when you’re just starting out.
Fortunately, there are some simple things you can do to impress your clients with your cleaning service. These tips include:
Offer a Free Consultation
If you’re struggling with getting new clients, it could be time to try a different approach. Creative marketing can help you impress your clients and generate referrals for your cleaning business.
One of the most important aspects of marketing is being clear on your target audience. This includes understanding who your ideal client is and how they use cleaning services. It’s also important to know what their pain points are and how you can solve them.
Using customer surveys can give you insight into your ideal client’s needs and wants. You can then use this information to create targeted advertising that speaks directly to them. Whether you’re running online ads, door hangers, or postcards, this type of personalized marketing can help you reach your target audience and generate new business for your cleaning service.
Be Honest
Often, when a client calls and asks for something that is outside of your normal services or policies, it is best to politely inform them of this. This will show your clients that you care about their happiness and that you will only provide the services that are within your policy.
It is also important to be honest when it comes to your pricing. It is important to charge enough to make a profit, but not so much that you lose customers.
Another way to be honest is to share your company’s values and mission on your website and marketing materials. This will help your clients connect with you on a personal level and build trust in your business. Also, be sure to include photos of your team and any testimonials that you have from previous clients. This will add a human element to your marketing and make potential clients feel confident hiring your cleaning service.
Offer a Discount
If you have room to negotiate, offering a discount can be beneficial for both parties. The client gets a lower price, and you get a new customer. If you are willing to do this, be sure to have a firm number in mind before going into the negotiation so that you know what your bottom line is.
Consider offering package deals for clients who book a series of cleaning sessions. This will encourage them to rebook and help you build a steady stream of business. It is also a great way to encourage referrals.
Encourage your clients to leave reviews on online review platforms, and include testimonials on your website. This is an effective way to build trust in your cleaning service. Also, be sure to follow up with any leads after their initial consultation. This will make them feel important and build a relationship with you. Lastly, join local business organizations and networking groups to meet other business owners and potential customers.
Be Flexible
One of the first things you need to be clear on in your marketing is who your ideal clients are. Trying to appeal to everyone can leave you with too many options and not enough focus on what really sets your cleaning business apart from others. Learn here about tips on organizing your closet for a better and cleaner closet.
Being flexible in the services you offer is another way to impress your clients. People are often on a tight schedule and prefer having the flexibility to add or subtract cleaning services as needed. Offering packages that include more than just kitchen or bathroom cleaning can help them save money and keep their home looking great.
A good review on a popular website like Yelp or Google is an excellent marketing tool for your cleaning company. Make sure you ask your current customers to leave a review. You can also use retargeting ads to reach out to people who have already visited your site, encouraging them to revisit it.
Be Organized
If you’re running a cleaning business, you need to have a system in place for managing and training your team. This way, you can ensure that each cleaning job is completed properly. Using tools like job checklists and regular evaluations will help you keep your team on track.
You should also be organized in the way that you market your cleaning service business. Flyers and business cards are a great way to reach potential clients, but you can also promote your business on local websites that list cleaning businesses. You can even use retargeting ads to target people who have visited your website in the past.
Be sure to take care of your existing clients, too! A little bit of customer service goes a long way and can lead to more referrals. Some ways to show your client that you care include leaving a welcome pack, sending thank you cards, and being prompt in responding to messages or calls.