Augmented and Virtual reality (AR) shopping is here to stay. While traditional shopping experiences are geared towards the visually impaired, the AR shopping experience allows the customer to experience all the options. The experience also requires a high level of service from the salesperson. AR shopping platforms can serve as a virtual salespeople, letting a customer experience all of the features and options of a product.
3D
The use of augmented and virtual reality in retail can improve the customer experience by providing more detailed product information, the ability to customize unique designs, and deeper emotional connections through immersive brand storytelling. In terms of retail application, the most successful augmented and virtual reality shopping experiences are typically offered by retailers with highly standardized product sets, such as auto retailers. These companies offer standard models but a high level of customization. Augmented and virtual reality gives customers an opportunity to interact with unique products that cannot be found anywhere else.
Using augmented and virtual reality in retail can be expensive. The ability to use a smartphone camera to view and interact with products is one of the most compelling benefits. In fact, some companies are already trying this out. Starbucks is using AR in its holiday cups, incentivizing customers to purchase with a built-in experience. Even if augmented and virtual reality experiences cost money to create, they are well worth the investment.
Augmented Reality
AR and VR technologies are already being used by a number of brands. Nike uses AR in its stores to help customers scan items and get more information about them. Through virtual reality, users can experience the entire supply chain from raw materials to retail outlets. IKEA developed the Place App that lets shoppers place furniture and other home goods in their own homes. Warby Parker uses AR to let customers try on glasses from the comfort of their own homes.
While AR has many uses, it is most popular for entertainment and commercial applications. It allows users to interact with digital environments and create branded content on social media. Some retailers have begun to experiment with AR in some way, including creating branded filters for Instagram Stories and Snapchat. Another retailer has introduced AR to its website, allowing shoppers to watch items rise and grow before purchasing them. This technology has a number of other potential applications.
Virtual Reality
When it comes to shopping, augmented and virtual reality have come of age. Augmented reality can allow customers to “try on” products before purchasing them. It can also provide more information about a product than regular advertising, increasing conversion rates. It can even help shop assistants introduce customers to a new product by letting them experience how it might look on them. For example, a customer looking for athletic equipment might be shown similar shoes and sunglasses.
For retail, AR is already used in the physical world. For instance, Apple brought their stores to homes using AR. With AR Quick Look, a customer can view a product in his or her space or even in their hands. Another company that has integrated virtual reality into its stores is Toms, which has installed VR technology in hundreds of stores around the world. It donates a cent of every dollar it sells to the people in the supply chain in the countries where it is made.
Shopify AR
If you want to offer your customers an augmented or virtual reality experience, you should add the features of this technology to your Shopify store in addition to getting your ecommerce UX report. Augmented reality uses a camera to create a realistic view of your products. In this way, you can encourage customers to move around while viewing your products. Shopify offers you the ability to develop your own mobile application to increase conversion rates and traffic. Mobile applications can improve the performance of your shop while increasing brand recognition. To enhance the functionality of your store, you can also hire Shopify AR application development services.
The first step in implementing this technology is to make sure you have the most recent version of the theme. If your current theme doesn’t support AR, you can modify it to make it compatible with Shopify. After this, you can upload your 3D models to other platforms. This is the easiest step of the entire process. Once you have your 3D models ready, you can start adding them to your products.