If you want to make money selling toys on Amazon during the holiday season, here are some helpful tips. You will learn how to identify the best items to resell, and how to optimize your listing with Amazon best practices in SEO, product imagery, A+/EBC, and more. Most importantly, don’t reprice. While the holiday season can be busy, Amazon is known for its friendly customer service, so you won’t have any problems selling your toys on its site.
Amazon’s Strict Criteria
If you’re planning to sell toys on Amazon, you may want to keep in mind that their strict criteria only apply during the holiday season, November through January. These restrictions only apply to certain types of toys, including games. Amazon also looks at your order defect rate – the number of defective orders divided by your total number of orders. Amazon uses this number to determine your business’s quality and customer service, and if your metrics are too high, your listings may be canceled or removed.
While selling toys on Amazon is a lucrative venture, it does have a steep learning curve, as noted in this super guide here. You’ll need to follow some specific rules to ensure that you’re profitable, reliable, and able to deal with the holiday chaos. Even if you can sell toys during the off-season, Amazon won’t allow you to continue selling after the holiday season. This is because of Amazon’s reputation for customer satisfaction. Amazon’s free shipping policy and lax return policy have helped it become the most popular shopping site on the internet.
The holiday shopping season is a time when consumers shop for the best deals and gifts. Amazon’s stringent criteria for selling toys during the holiday season make it vital for sellers to establish their reliability and success before the holiday shopping season begins. This is especially true for FBA and FBM sellers. In order to qualify to sell toys on Amazon during the holiday season, you must have sold at least five items on Amazon and processed at least 25 FBM orders between August and October 2021.
Toys and games are among the most popular items on Amazon. However, there are certain categories that are excluded from sale by Amazon, such as learning games and building block toys. You may also face strict restrictions based on the ASINs you choose to use. These restrictions are in place because of concerns related to product quality, safety, and IP infringement. If you’re interested in selling toys on Amazon during the holiday season, there are certain ways to meet these guidelines and have a successful holiday season.
Identifying Popular Items to Resell
Identifying popular toys to resell during the Christmas season is easy: the goal is to find items that have sold well in the past and are likely to do well in the future. Oftentimes, reselling popular items is a good way to increase your profit margins. To find these items, begin by identifying perennially popular items that are available in large quantities. Parents generally have a good idea of what their children want, and it’s easy to obtain detailed intelligence about what children will be asking for.
Start your toy inventory early. To make the most of your profit potential, identify popular toys for the holiday season before November. Walmart and Toys R Us, two of the nation’s biggest retailers, publish lists of the most popular toys in September. By marking these dates on your calendar, you can start planning your toy inventory strategy. This way, you can start selling toys well before Black Friday!
To start reselling, identify the toys with the highest demand and a high selling price. This is important because many toys can command high prices depending on the season. Some of the best toys are hard to find and have a high demand. Other types of high-demand toys include gaming consoles, scooters, and much more. Once you know the demand for a particular item, you can decide if you should buy the item and resell it for a profit.
While you can’t always identify which toys will sell the best on Amazon, you can look for products with similar features and prices. In addition to identifying popular toys, you can look for similar products and new variations that have not yet been released. Using Amazon’s best sellers list can provide you with an edge over competitors. However, remember that it’s important to follow specific dates and metrics when identifying popular toys to resell on Amazon.
Optimize Your Listing Using Amazon Best Practices in SEO, Product Imagery, A+/EBC
Optimizing your listing with Amazon’s best practices in SEO, Product Imagery, and A+/EBC can help your listing rank higher in search results. Product imagery helps boost your listing’s SEO by incorporating descriptive text, keywords, and product images. It also helps mobile optimization. Most users who use their mobile device only see 200 words about your product description. By adding rich and descriptive content to your listing, you will increase your clickthrough rate and conversions.
When people browse products, they are trying to determine whether or not to buy them. Providing as much information as possible will improve their chances of making a purchase. Having outstanding EBC will also help build brand awareness and help potential customers understand your unique selling points. By using creative EBC, you can make your listing look credible, fun to learn about, and build brand loyalty.
When using the best Amazon listing optimization techniques, you’ll want to ensure your listings appear on the first page of search results. This is similar to building a house: using the best strategies to improve your listing’s SEO, Product Imagery, and A+/EBC will ensure it ranks well for the most relevant keywords. While it is important to pay attention to SEO, Product Imagery, and A+/EBC, it’s also important to take a long-term approach.
Keyword research is vital. Keyword research is crucial in the Amazon optimization process, as keywords are used to display listings. Before submitting your listing to the marketplace, brainstorm a list of relevant keywords and terms. If your competitors are using these keywords, make sure your listing includes those keywords as well. A+/EBC is also a valuable tool to use for Amazon keyword research.
Do Not Reprice a Toy
The cost of all products is increasing due to the nation’s supply chain crunch. Popular toys have already been marked up by 50%, 100%, and 20%. If you want to save money on your holiday gifts, you must comply with specific guidelines set by Amazon during certain holidays. You should also read the eligibility guidelines for holiday sales. If you’re unsure of what those guidelines are, you should attend Feedvisor’s webinar to find out more about holiday sales.