If you’re a beginner in web design, it’s important to understand the basics of HTML and CSS. They’re the foundations of any website and are used to create its structure and style.

HTML is the skeleton of any webpage and contains elements, tags, and attributes to give structure to your content.

Grid System

When you open your design program of choice and see a blank page staring back at you, it can be intimidating. How do you arrange everything to make it look good and be easy to read? How big should the pictures be? How many rows do I have to create for the header and body copy? A grid system can help you start by creating a structure for your design that gives you a starting point and lays out some basic guidelines.

A grid system is a layout based on measurements and guidelines, often made up of columns (designated spaces for content placement) and gutters (space between the columns). It helps organize your design into sections to establish a visual hierarchy. Grids can also unify designs, making them more consistent for visitors and easier to navigate. However, a grid doesn’t have to be rigid or boxy and should be used judiciously — if you overuse it, it can quickly lose its appeal.

Layout grids define structure, hierarchy and rhythm in your designs, reduce decision making, and provide a rational approach to positioning, sizing and spacing decisions. This guide will walk you through layout grid best practices based on Material Design, Bootstrap and Figma. We’ll also show you how to use our free layout grid UI kit to learn these techniques and get started with your web design projects.

Fluid Layouts

When creating a web design, a fluid layout is one of the most important aspects to consider according to this website design company. This layout style adjusts to fit the size of a browser window, making it more user-friendly. It also helps to eliminate scroll bars for smaller screens. However, there are some drawbacks to using this type of layout, including the fact that it can lead to a lot of extra white space.

Liquid layouts work by assigning columns widths with percentage values rather than fixed pixels. This makes it easy for them to resize and work well in most situations. However, it can cause problems with images and other content that have set widths, since they may become distorted when resized.

Another option is to use a fixed layout, which only works for a specific screen size. This method is more restrictive, but it can ensure that the page fits the most possible users. This can be helpful for ecommerce websites or sites that require a specific user experience.

The best way to get started in web design is to learn the basics of HTML and CSS. These languages provide the raw tools needed to structure your web pages, while CSS allows you to apply the finishing touches. If you understand these fundamentals, you can build a website that delivers your message effectively and looks great. This is an essential skill for any professional, regardless of their job title or industry.

Text Layouts

Text layouts are one of the key elements of web design. They help arrange the content and fonts on a webpage to make it look aesthetically pleasing and easy to read. They also help establish a hierarchy between different types of information on the page. They can be done using a grid or freestyle. The former is more organized, while the latter is more creative and free-flowing.

Text layout overlaps with typography, but while typography focuses on the shapes of letters and words, text layout is more about the arrangement of those elements. It can also involve utilizing techniques such as rhythm, emphasis and typeface weights and styles to create an appealing layout.

In addition, web designers must take into account the fact that the internet is a global medium, so they need to consider whether the text they create will be readable by people who speak other languages or use non-latin characters. This requires the use of bidirectional text, which involves a special set of fonts and ligatures to render correctly.

Finally, there is the issue of white space, which is necessary to make a website visually appealing and easy to read. A well-designed layout will have the right amount of white space to balance the other elements on the page. This is important for keeping the reader’s attention and making sure that the message is delivered effectively.


Like couch versus sofa or soda versus pop, it can be easy to mix up the different terminology in web design. For example, many beginners confuse typeface versus font, but they are not the same thing. Typefaces are collections of characters that have a specific look and feel, while fonts are particular instances of those typefaces (like Times New Roman or Helvetica).

Font styles can also be tweaked by adding or removing serifs or adjusting the spacing between letters. Increasing or decreasing the space between each character can make a font more or less legible, while increasing or decreasing the height of each letter can change how it stands out. Fonts can also be rounded or unrounded, as well as italicized or not italicized.

When designing a website, it’s important to choose a font that is web browser-friendly. This will ensure that the fonts appear correctly on a variety of devices. Also, it is important to keep in mind that the fonts should be readable and should not create too much strain on a viewer’s eyes.

It is also good practice to use a consistent font style throughout the entire site. This will help readers know what kind of content they are looking at and also makes it easier for them to navigate the site. For example, it is a good idea to use a sans-serif font for the body of the site and a serif font for the headers.


Colors are a key element in web design, and choosing the right colors for your project isn’t always easy. A good understanding of the rules and guidelines in color theory can help you create aesthetically pleasing visuals. It can also influence the emotions you want your website to elicit and how users move around the layout.

For example, warm colors like red and yellow are known to invoke positive emotions. Similarly, cool colors such as blue and green are often used to evoke feelings of trust and calmness. Using these colors correctly will help your audience find the information they need and make it more memorable.

Besides colors, images and themes are important components of web design. They can add visual appeal to your website and convey meaning in a way that text can’t. They can also increase user engagement and decrease bounce rates. Images and videos are an especially effective way to communicate a message or tell a story.

A web design is not complete without site structure. This refers to how a site is organized and how the home page and other pages lead to one another. It is important to get this aspect of the web design right because it will affect the overall usability of the site. In addition, it will help ensure that the content is relevant to the target audience. Without site structure, a website will look cluttered and disorganized.


Imagery is one of the most powerful tools in a web designer’s arsenal. It can captivate your audience and guide them towards the content of your website. For example, Perfect Moment’s website uses vibrant images to illustrate their lager and create a digital mural that invites the user to scroll down.

As a result, well-designed websites are more likely to convert and increase brand credibility. However, it’s important to remember that web design isn’t just about aesthetics. It’s also about user experience (UX). That’s why it’s essential to understand the basics of HTML and CSS before beginning your web design journey.

HTML is the skeleton of any webpage. It provides structure and defines the content of a page through tags, elements, and attributes. HTML can also embed programs written in a scripting language like Javascript to control the behavior and appearance of web pages.

CSS is a style sheet language that defines how a web page is displayed to the end-user. It follows the principle of separation of concerns by separating the structural information from its presentational details. It can also be used to add animations and transitions to a webpage.

Learning coding is an essential skill to have in today’s competitive job market. It allows you to work across many different industries and open up new opportunities for your career. With a strong understanding of HTML and CSS, you can create beautiful and dynamic websites that are engaging for the user.