Fuller's have launched a new initiative - Proud of your Pride - designed to give drinkers a chance to tell them if, and where, you are "proud of your Pride". They are looking for feedback on good beer and on not so good beer.

This is a quick and easy way to provide feedback on beer quality - as more Pride is sold outside Fuller's pubs than in their tied estate, they want this information to be able to take steps to rectify poorly served beer and promote well served beer. The initiative is web based and the website has a quick and easy to complete feedback form and can be found at www.proudofyourpride.com.