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Help CAMRA Celebrate The Great British Pub
21st-28th February 2004
by John Cryne
National Pubs Week (NPW) 2004 kicks-off on Saturday 21st February and CAMRA is asking all pub goers to encourage their local pubs to get involved by ordering FREE promotional material and organising events throughout the week.
The objective of the week is to celebrate pubs and help boost the British pub trade at a quiet time of the year for the industry. Organising events and displaying promotional material will encourage more people to visit pubs more regularly throughout the week. We believe that many licensees will see the benefit of organising events and marketing their pubs and it will encourage them to continue doing this throughout the year.
CAMRA is offering FREE promotional packs to licensees for NPW 2004. These will include Posters, beer mats, advice & briefing sheets and sample press releases.
Encourage your local pub to order their National Pubs Week 2004 material NOW! Ordering direct from CAMRA couldn't be any easier! Licensees can order by phone (01727 867201) or on-line (www.camra.org.uk/pubsweek). Tony Jerome, CAMRA's Press Manager said, "Over 15,000 pubs came on board last year and we hope to increase this amount in 2004. It is very important that pub goers encourage their local pubs to order the FREE promotional material from CAMRA as soon as possible and get them thinking about what events they can organise in the week of February 21st to encourage more customers to visit their pub more regularly."
Jerome continued, "It should be stressed to licensees that the pub doesn't have to organise anything too imaginative - themed party nights, food and beer promos, local comedians, magicians, pub quizzes and pub crawls organised with other local pubs can all be very successful and increase pub going figures!"
If you are reading this in a pub why not ask the landlord if they're joining in National Pubs Week! Find out more information on ideas for pub events, pubs issuing their own press releases and the latest updates on National Pubs Week 2004 by visiting www.camra.org.uk/pubsweek.
Reproduced from the Full Pint, Issue 23.
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